Marketing Compliance Framework
MANDATORY COMPLIANCE REQUIRED
This framework establishes mandatory guidelines for all Key Opinion Leaders, content creators, and marketing partners to ensure accurate representation of Tharwa and maintain professional standards.
1. Fundamental Principle
CRITICAL RULE: Only communicate information that has been officially published by Tharwa.
If Tharwa has not made an official public statement about a partnership, integration, funding round, or business relationship, it does not exist for communication purposes.
2. Authorized Information Sources
All content must reference only these verified sources:
Official Channels
Tharwa Twitter/X: @TharwaUAE
Official Documentation: tharwa.gitbook.io
Founder Communications: Saeed Al-Fahim's verified posts
Head of Community: Raqib's official communications
Company Website: tharwa.finance
Official Press Releases: Distributed through authorized channels
Verification Process
Before referencing any information:
Confirm it appears on an official Tharwa channel
Link directly to the original source
Quote accurately without interpretation
Maintain full context
3. Prohibited Communications
Absolute Prohibitions
Partnership Claims:
Never announce, imply, or suggest partnerships unless officially confirmed by Tharwa
Do not reference meetings, discussions, or negotiations as partnerships
Avoid language that implies formal business relationships
Institutional Relationships:
Never claim endorsements from financial institutions, regulators, or government entities
Do not reference meetings as public partnerships
Avoid implying institutional backing or support without official confirmation
Financial Information:
Do not speculate about funding rounds, valuations, or investment details
Never reference private investor information or funding sources
Avoid claims about financial backing or capital commitments
Product Development:
Do not announce features, integrations, or launches unless officially confirmed
Avoid speculation about technical partnerships or protocol integrations
Never reference internal roadmaps or development timelines as confirmed plans
Language Guidelines
Simple Rule: Only use language that Tharwa has officially used. If Tharwa hasn't said it, you cannot say it.
"Tharwa has partnered with..."
Tharwa announced a partnership
Tharwa has not announced a partnership
"In collaboration with..."
Tharwa announced collaboration
Tharwa has not announced collaboration
"Backed by..."
Tharwa announced backing
Tharwa has not announced backing
"Coming soon..."
Tharwa announced upcoming features
Tharwa has not announced upcoming features
"Met with..."
Tharwa shared meeting details
Tharwa has not shared meeting details
Individual vs. Corporate Meetings
CRITICAL DISTINCTION: Meeting with an individual who works at a company is NOT the same as meeting with the company itself.
"Tharwa met with JPMorgan"
"Tharwa met with [Individual Name]"
"Tharwa met with Goldman Sachs"
"Tharwa met with [Individual Name] from Goldman Sachs"
"Tharwa met with the SEC"
"Tharwa met with [Individual Name] from the SEC"
Key Principle: Always specify the individual's name when referencing meetings. Never imply corporate-level relationships from individual meetings.
4. Approved Communication Framework
Factual Reporting
Use Tharwa's exact language when available, or "Tharwa has announced/published/stated..."
Example: "Tharwa has announced plans to integrate LayerZero technology for cross-chain functionality, as detailed in their latest X post."
Commentary and Analysis
Personal analysis clearly separated from facts
Example: "Based on Tharwa's published roadmap, this development could potentially impact... [personal opinion clearly marked]"
Content Amplification
Direct sharing with proper attribution
Example: Reposting official Tharwa content with original context intact and proper source links
5. Institutional Relationship Guidelines
All Institutional Entities
This applies to any financial institution, corporation, government body, or regulatory entity:
Strict Requirements:
Never reference meetings or discussions as partnerships
Do not imply institutional endorsement or backing
Avoid suggesting formal business relationships without official confirmation
Never use third-party logos or branding alongside Tharwa content (e.g., don't use JPMorgan logo with Tharwa logo without confirmed partnership)
Do not claim or imply investment, funding, or financial backing from any entity
Approved References:
Only discuss publicly announced collaborations or relationships
Reference official press releases or joint statements only
Maintain professional distance in language
Focus on Tharwa's technology and value proposition independently
Use factual language: "Tharwa announced..." rather than "partnered with..."
Government and Regulatory Bodies
Never claim regulatory approval unless officially announced by both parties
Avoid implying government backing, endorsement, or support
Do not reference regulatory discussions or meetings
Focus on Tharwa's compliance-ready approach without claiming official endorsement
Never suggest regulatory partnerships or special relationships
6. Content Review Requirements
Pre-Publication Checklist
Before publishing any content about Tharwa:
Source Verification:
Language Review:
Institutional Sensitivity:
Optional Review Service
Content Review: We offer optional content review for creators who want to ensure their content meets our guidelines before publication.
Contact for Review:
Email: team@tharwa.finance
Discord: Submit ticket in Tharwa Discord
Response Time: 24-48 hours for standard content, 4-6 hours for time-sensitive material
7. Violation Consequences
Simple Process: If unauthorized claims are made, we will ask the content creator to remove or amend the content. If they fail to do so, we may seek legal action for misrepresentation.
Required Actions
If unauthorized claims are made:
Remove or Amend: Content must be corrected or removed immediately upon notification
Compliance: Failure to comply may result in legal action for misrepresentation
8. Emergency Communication Protocol
Crisis Situations
If you become aware of misrepresentation or false claims about Tharwa:
Immediate Response (Within 1 Hour):
Contact Tharwa team immediately
Do not engage with or amplify the misinformation
Document the source and extent of misinformation
Await official response guidance
Contact Information:
Standard Reporting: team@tharwa.finance or Discord ticket
Emergency Escalation: DM @alfahimsa on X/Twitter or LinkedIn
Damage Control
Follow official Tharwa response guidance only
Do not attempt independent damage control
Coordinate all responses through official channels
Maintain professional communication standards
9. Key Contacts
Primary Contacts
General Inquiries & Content Review: team@tharwa.finance
Partnerships & Compliance: partnerships@tharwa.finance
Community Management: @Raqib_Tharwa (Discord)
Technical Questions: Reference GitBook documentation first
Emergency/Compliance Issues: @alfahimsa (Founder Saeed Al-Fahim)
Response Times
Standard Inquiries: 24-48 hours
Content Review: 4-24 hours depending on complexity
Emergency Issues: 1-4 hours
Compliance Concerns: Immediate escalation
10. Summary Checklist
Before Every Post About Tharwa:
Remember: Your role is to accurately amplify Tharwa's official communications, not to create new narratives or make unauthorized claims. When in doubt, ask for clarification rather than risk misrepresentation.
Document Version: 1.0 Last Updated: October 5, 2025 Next Review: Quarterly Mandatory Compliance: All KOLs and marketing partners
For questions or clarifications: team@tharwa.finance
Last updated