> For the complete documentation index, see [llms.txt](https://tharwa.gitbook.io/tharwa/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tharwa.gitbook.io/tharwa/brand-and-compliance/brand-guidelines.md).

# Brand Guidelines & Media Kit

{% hint style="info" %}
**Purpose:** Essential brand assets, usage guidelines, and media information for content creators, partners, and press.
{% endhint %}

***

## 1. Brand Assets

### 📥 Download All Assets

[**→ Tharwa Brand Assets - Google Drive**](https://drive.google.com/drive/folders/1ipAqmjF5GZF6l1quRDJ4tPxRSOwDciVa?usp=sharing)

All logos, colors, and brand materials are available in our Google Drive folder.

***

### Available Assets

{% tabs %}
{% tab title="Tharwa Logos" %}
**Full Logo**

* Complete Tharwa branding
* Multiple colors available
* Gold, Black, White, Green, Purple
* Formats: SVG, PNG, JPG

**Wordmark Only**

* Text-only versions
* Various color options
* Clean, professional look
* Formats: SVG, PNG, JPG

**Logomark Only**

* Symbol-only versions
* Multiple color variations
* Perfect for icons and avatars
* Formats: SVG, PNG, JPG
  {% endtab %}

{% tab title="thUSD Logos" %}
**Full Logo**

* Complete thUSD branding
* Multiple colors available
* Professional product branding
* Formats: SVG, PNG, JPG

**Wordmark Only**

* Text-only versions
* Clean product identification
* Various color options
* Formats: SVG, PNG, JPG

**Logomark Only**

* Symbol-only versions
* Distinctive hash symbol
* Multiple color variations
* Formats: SVG, PNG, JPG
  {% endtab %}

{% tab title="Profile Pictures" %}
**Tharwa Profile Pictures**

* Social media avatars
* Primary and neutral styles
* Professional appearance
* Formats: SVG, PNG, JPG

**thUSD Profile Pictures**

* Product-specific images
* Branded avatars
* Consistent styling
* Formats: SVG, PNG, JPG
  {% endtab %}

{% tab title="File Organization" %}
**Google Drive Folder Structure:**

* `logos-tharwa/` - All Tharwa logo variations
* `logos-thUSD/` - All thUSD logo variations
* `pfps-tharwa/` - Tharwa profile pictures
* `pfps-thUSD/` - thUSD profile pictures
* `imagery/` - Additional visual assets

{% hint style="info" %}
**All folders are organized by brand and asset type for easy navigation**
{% endhint %}
{% endtab %}
{% endtabs %}

### File Formats

{% columns %}
{% column %}
**SVG Format**

* Vector format
* Scalable to any size
* Recommended for web and print
* Best quality output
  {% endcolumn %}

{% column %}
**PNG Format**

* High-quality raster
* Transparency support
* Good for digital use
* Web-friendly
  {% endcolumn %}

{% column %}
**JPG Format**

* Standard raster format
* Smaller file sizes
* Good for general use
* Universal compatibility
  {% endcolumn %}
  {% endcolumns %}

***

## 2. Brand Colors

{% tabs %}
{% tab title="Primary Colors" %}

| Color           | Hex Code  | Usage            | Example             |
| --------------- | --------- | ---------------- | ------------------- |
| **Black**       | `#000000` | Text, contrast   | Headers, body text  |
| **Green Dark**  | `#00422E` | Primary branding | Logo, main elements |
| **Gold Dark**   | `#A87F40` | Primary branding | Logo, accents       |
| **Purple Dark** | `#5C3E91` | Primary branding | Logo, highlights    |

{% hint style="info" %}
**Primary colors are used for logos and main branding elements**
{% endhint %}
{% endtab %}

{% tab title="Secondary Colors" %}

| Color            | Hex Code  | Usage                | Example           |
| ---------------- | --------- | -------------------- | ----------------- |
| **White**        | `#FFFFFF` | Backgrounds, text    | Clean backgrounds |
| **Green Light**  | `#D8F0EA` | Accents, backgrounds | Subtle highlights |
| **Gold Light**   | `#FFF0CA` | Accents, backgrounds | Warm highlights   |
| **Purple Light** | `#E3D3FF` | Accents, backgrounds | Soft highlights   |

{% hint style="info" %}
**Secondary colors are used for accents and backgrounds**
{% endhint %}
{% endtab %}

{% tab title="Color Combinations" %}
**Recommended Pairings:**

* **Gold Dark** + **Gold Light** - Primary brand combination
* **Green Dark** + **Green Light** - Natural, professional
* **Purple Dark** + **Purple Light** - Premium, sophisticated
* **Black** + **White** - High contrast, clean

{% hint style="warning" %}
**Always maintain consistent color relationships across all materials**
{% endhint %}
{% endtab %}
{% endtabs %}

***

## 3. Typography

**Primary Font:** Ubuntu\
**Secondary Font:** Ubuntu Light

***

## 4. Usage Guidelines

{% tabs %}
{% tab title="Do" %}
{% hint style="success" %}
**Approved Practices**
{% endhint %}

* Use official logos and colors from the Google Drive folder
* Maintain professional, institutional tone
* Follow compliance framework for all content
* Maintain proper spacing around logos
* Use appropriate color variations for different backgrounds
* Use SVG format when possible for best quality
* Contact <team@tharwa.finance> for questions or special requests
  {% endtab %}

{% tab title="Donts" %}
{% hint style="danger" %}
**Prohibited Practices**
{% endhint %}

* Modify, distort, or recreate the logo
* Make unauthorized partnership claims
* Use unapproved colors or fonts
* Create materials that appear unprofessional
* Stretch or skew logos
* Use logos on inappropriate or low-contrast backgrounds
  {% endtab %}
  {% endtabs %}

***

## 5. Contact Information

**Email:** <team@tharwa.finance>

**Social Media:**

* **Twitter/X:** [@TharwaUAE](https://x.com/TharwaUAE)
* **Founder:** [@alfahimsa](https://x.com/alfahimsa)
* **Community:** [@Raqib\_Tharwa](https://x.com/Raqib_Tharwa)

**Official Channels:**

* **Website:** [tharwa.finance](https://tharwa.finance)
* **Documentation:** [tharwa.gitbook.io](https://tharwa.gitbook.io)
* **Discord:** [Tharwa Community](https://discord.gg/gn9htPaF9v)

***

**Last Updated:** 2025-10-05\
**Contact:** <team@tharwa.finance>