Brand Guidelines & Media Kit

Purpose: Essential brand assets, usage guidelines, and media information for content creators, partners, and press.

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1. Brand Assets

📥 Download All Assets

→ Tharwa Brand Assets - Google Drive

All logos, colors, and brand materials are available in our Google Drive folder.

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Available Assets

Tharwa Logos

Full Logo

• Complete Tharwa branding

• Multiple colors available

• Gold, Black, White, Green, Purple

• Formats: SVG, PNG, JPG

Wordmark Only

• Text-only versions

• Various color options

• Clean, professional look

• Formats: SVG, PNG, JPG

Logomark Only

• Symbol-only versions

• Multiple color variations

• Perfect for icons and avatars

• Formats: SVG, PNG, JPG

thUSD Logos

Full Logo

• Complete thUSD branding

• Multiple colors available

• Professional product branding

• Formats: SVG, PNG, JPG

Wordmark Only

• Text-only versions

• Clean product identification

• Various color options

• Formats: SVG, PNG, JPG

Logomark Only

• Symbol-only versions

• Distinctive hash symbol

• Multiple color variations

• Formats: SVG, PNG, JPG

Profile Pictures

Tharwa Profile Pictures

• Social media avatars

• Primary and neutral styles

• Professional appearance

• Formats: SVG, PNG, JPG

thUSD Profile Pictures

• Product-specific images

• Branded avatars

• Consistent styling

• Formats: SVG, PNG, JPG

File Organization

Google Drive Folder Structure:

• logos-tharwa/ - All Tharwa logo variations

• logos-thUSD/ - All thUSD logo variations

• pfps-tharwa/ - Tharwa profile pictures

• pfps-thUSD/ - thUSD profile pictures

• imagery/ - Additional visual assets

All folders are organized by brand and asset type for easy navigation

File Formats

SVG Format

• Vector format

• Scalable to any size

• Recommended for web and print

• Best quality output

PNG Format

• High-quality raster

• Transparency support

• Good for digital use

• Web-friendly

JPG Format

• Standard raster format

• Smaller file sizes

• Good for general use

• Universal compatibility

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2. Brand Colors

Primary Colors

Color	Hex Code	Usage	Example
Black	#000000	Text, contrast	Headers, body text
Green Dark	#00422E	Primary branding	Logo, main elements
Gold Dark	#A87F40	Primary branding	Logo, accents
Purple Dark	#5C3E91	Primary branding	Logo, highlights

Primary colors are used for logos and main branding elements

Secondary Colors

Color	Hex Code	Usage	Example
White	#FFFFFF	Backgrounds, text	Clean backgrounds
Green Light	#D8F0EA	Accents, backgrounds	Subtle highlights
Gold Light	#FFF0CA	Accents, backgrounds	Warm highlights
Purple Light	#E3D3FF	Accents, backgrounds	Soft highlights

Secondary colors are used for accents and backgrounds

Color Combinations

Recommended Pairings:

• Gold Dark + Gold Light - Primary brand combination

• Green Dark + Green Light - Natural, professional

• Purple Dark + Purple Light - Premium, sophisticated

• Black + White - High contrast, clean

Always maintain consistent color relationships across all materials

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3. Typography

Primary Font: Ubuntu Secondary Font: Ubuntu Light

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4. Usage Guidelines

Do

Approved Practices

• Use official logos and colors from the Google Drive folder

• Maintain professional, institutional tone

• Follow compliance framework for all content

• Maintain proper spacing around logos

• Use appropriate color variations for different backgrounds

• Use SVG format when possible for best quality

• Contact [e-mail] for questions or special requests

Donts

Prohibited Practices

• Modify, distort, or recreate the logo

• Make unauthorized partnership claims

• Use unapproved colors or fonts

• Create materials that appear unprofessional

• Stretch or skew logos

• Use logos on inappropriate or low-contrast backgrounds

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5. Contact Information

Email: [e-mail]

Social Media:

• Twitter/X: @TharwaUAE

• Founder: @alfahimsa

• Community: @Raqib_Tharwa

Official Channels:

• Website: tharwa.finance

• Documentation: tharwa.gitbook.io

• Discord: Tharwa Community

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Last Updated: 2025-10-05 Contact: [e-mail]